Super - Your Hiring Sidekick

Project: Product Video

Roles: Direction, Editing and Motion Graphics

During my tenure as a designer at Super, I also made product videos and online video campaigns. The goal was to experiment with different mediums of marketing in order to identify which was the best way to target our audience. Also, the budgets for each of the videos were always under $500, since we had multiple marketing channels running. Keeping down production costs and building these videos in-house was great value for an early stage start-up.

Making The Video

 

 

Pre-production

"SO I TOOK A SWIPE AT SID"

 

 

Conducting mock shoots helped us in refining our scripts, framing scenes and mapping out movements of our equipment.