1 Sreekar Pradyumna › Disco Raj

Ye Hai Disco Raj

Project: Video Ad Campaign

Role: Direction, Editing and Motion Graphics

Disco Raj was a satirical take on Indian advertising in Hindi. Traditional product videos didn't seem to penetrate all the crowds we were targeting. This was an experiment to break away from the monotonous structure of app adverts on social media and also connect with our audience better. We had to keep the budget under $500 and aim for maximum product sign ups. We tracked events using MixPanel and Facebook in order to measure success. 

 

Behind The Scenes

 

 

Pre-production

"SO I TOOK A SWIPE AT SID"

 

 

Figuring out lighting was the biggest challenge for this project and required us to figure out DIY hacks to set up that disco mood.