Ye Hai Disco Raj
Disco Raj was a satirical take on Indian advertising in Hindi. Traditional product videos didn't seem to penetrate all the crowds we were targeting. This was an experiment to break away from the monotonous structure of app adverts on social media and also connect with our audience better. We had to keep the budget under $500 and aim for maximum product sign ups. We tracked events using MixPanel and Facebook in order to measure success.
Behind The Scenes