Project: Rebranding & Product Design

Role: Design Lead

I recently worked on rebranding Crowdfire and reimagining their product. This was a team project with two design leads - Kevin D'Mello and myself. I worked on conceptualizing and designing their new visual language, while Kevin worked on their identity and website. A part of the brief was to create a foundation for CF to expand on their 'Go Big' campaign. Crowdfire users had to be a central part of this redesign. The visual style had to be incorporated into all their existing collateral and the product. I also worked on giving the logo some physics and character by working on its animations. 

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Reimaging their bot in accordance to the rebranding. It was important that the chatbot interface worked in 13 different languages including Arabic that required RTL support.