Project: Rebranding & Product Design

Role: Design Lead

I recently worked on rebranding Crowdfire and reimagining their product. This was a team project with two design leads - Kevin D'Mello and myself. I worked on conceptualizing and designing their new visual language, while Kevin worked on their identity and website. A part of the brief was to create a foundation for CF to expand on their 'Go Big' campaign. Crowdfire users had to be a central part of this redesign. The visual style had to be incorporated into all their existing collateral and the product. I also worked on giving the logo some physics and character by working on its animations. (3) (3)

Reimaging their bot in accordance to the rebranding. It was important that the chatbot interface worked in 13 different languages including Arabic that required RTL support.